Optimise Your Business Today
Book A Consultation
Mike Raybone FCIM . MBA
My values are kindness, compassion and empathy; doing the right thing for the right reason. I am a chartered marketer who has spent his life at the measurement end of marketing – delivering growth for clients, In the ‘olden days’, I was clipping coupons with unique codes from national Press adverts to work out which adverts performed best.
I worked with Direct Mail when it was invented, telemarketing when it was invented, CRM when it was invented.
Now, with the emergence of the internet and as data becomes more important, I do the same. I deliver profitable growth using all that experience and the tools & data available online.
What I Do
I deliver growth through leads on sales; website traffic and conversion profitably. I use some of the most powerful tools online to provide an information framework where business owners can make informed decisions to achieve growth.
What can you expect?
For the ‘Type A’s or High D’s, quick decision makers we should cut to the chase. If you can spare an hour in your schedule I would suggest an hour’s ‘Zoom’ where we can go through an evaluation of what you are doing. There’s a framework I’ve evolved that I will use with you to help grow and improve your business. We can then decide a mutual way forward or not
Whether using an agency or in house team, given the pace of change happening daily in the digital space, there is always something that can be tested/improved. More importantly, we can set up a few quick wins in terms of giving you the tools to control and ability to manage your marketing teams.
For the more considered long term among you, who prefer to build up trust over time or need more detail, then you can read about my history here. There’s a few testimonials below and more on my LinkedIn. If you require further information I can always give you some clients/friends to speak to. You can, of course, also follow me on social media.
Mike provided practical and insightful training on social media and internet marketing which formed an integral part of our business development masterclasses. Feedback from delegates was excellent.
Mike provided much more than just a site redesign, a bit of SEO and help with our PPC ads. They really got under the skin of the business to fully understand what was important to us then suggested a strategic redesign and member registration process that aligned with the long term goals of the business. The campaigns they created built on this approach and helped boost registrations for our events. I highly recommended Mike and his team if you need more than just another agency.
I figure I’m sort of unique in this space. Until Sam (my 3rd child) was born in 1995, I was working with American Express at a Global Risk level, Hewlett-Packard, Dell & NCR (AT&T) at European Board level and written joint papers with London Business School. Always at the analysis and decision support side of management and marketing. Then, for personal reasons, I chose to move to Worcester and build my life around my family.
Then came the internet and the formation of AIM Internet, my digital agency (1996) but my family was still at the forefront of my focus. Personal circumstances again meant in 2003 I was working with most of the major players in the Mortgage sector again, utilising my data quality and analysis skills initially on a consultancy basis.