Professional Business Consulting
I work with business owners to give them the tools & skills to grow their business profitably.
Learn How to Optimise Your Business Today
Mike Raybone FCIM . MBA
My values are kindness, compassion, and empathy hopefully in alignment with yours; doing the right thing for the right reason is important to me. I am a chartered marketer who has spent his life at the measurement end of marketing – delivering growth for clients, In the ‘olden days’, clipping coupons with unique codes from national Press adverts to work out which adverts performed best.
I worked with Direct Mail when it was “invented”, telemarketing when it was invented, and CRM when it was invented.
Now, with the emergence of the internet and as data becomes more important, I do the same with companies like yours. If you require consistent deliverable profitable growth then (using all that experience and the tools & data available online) is what you can expect.
What I Do
I deliver growth through leads on sales; website traffic and conversion profitably. I use some of the most powerful tools online to provide an information framework where business owners can make informed decisions to achieve growth.
Business Consulting
Marketing Strategy
Sales Growth
Providing Clarity
Tailored Solutions
1:1 Sessions
Extensive Range of Marketing Software & Resources
What You Can Expect
For the ‘Type A’s or High D’s, quick decision makers we should cut to the chase. If you can spare an hour in your schedule I would suggest an hour’s ‘Zoom’ where we can go through an evaluation of what you are doing. There’s a framework I’ve evolved that I will use with you to help grow and improve your business. We can then decide a mutual way forward or not
Whether using an agency or in house team, given the pace of change happening daily in the digital space, there is always something that can be tested/improved. More importantly, we can set up a few quick wins in terms of giving you the tools to control and ability to manage your marketing teams.
For the more considered long term among you, who prefer to build up trust over time or need more detail, then you can read about my history here. There’s a few testimonials below and more on my LinkedIn. If you require further information I can always give you some clients/friends to speak to. You can, of course, also follow me on social media. Then, when you are ready, you can book a call.
“Mike is a thought leader, client focused with a strong commercial focus and consistently provides unique insights to drive performance.”
Embley, R.
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Roberts, K.
“Mike is a deep thinking, caring, *very bright professional who is great to work with as he values relationships and delivers every time.”
Watkins, G.
About Mike
I figure I’m sort of unique in this space. Until Sam (my 3rd child) was born in 1995, I was working with American Express at a Global Risk level, Hewlett-Packard, Dell & NCR (AT&T) at European Board level and written joint papers with London Business School. Always at the analysis and decision support side of management and marketing. Then, for personal reasons, I chose to move to Worcester and build my life around my family.
Then came the internet and the formation of AIM Internet, my digital agency (1996) but my family was still at the forefront of my focus. Personal circumstances again meant in 2003 I was working with most of the major players in the Mortgage sector again, utilising my data quality and analysis skills initially on a consultancy basis.
