Think Different

My Experience

Mike Raybone Marketing Expert

 

My daily mission is to leave a positive impact by consistently doing what is right for the right reasons. I am driven to make a meaningful contribution by empowering those around me to pursue their aspirations and sharing my expertise with others.

I am deeply invested in ensuring that your digital marketing efforts generate leads and drive growth. As digital marketing has become a crucial competitive advantage, I leverage my extensive business experience and utilise cutting-edge digital tools to create tangible results for AIM Internet’s SME clients.

Selecting the right digital marketing partner is a critical business decision, as your business is of utmost importance.

Please consider the following credibility factors when making your decision.

AIM Internet

Company: AIM Internet

Role:
Digital Marketing Specialist

Full-time
Dates Employed: Apr 1996 – Present
Employment Duration: 25 yrs
Location: Birmingham

Focussed on my passion, Digital Marketing. One of the main social media influence sites, Kred, just ranked me in the top 5% of Social Media Influencers. Figured out how to delivered a return on gross margin using a variety of Branding, Digital Marketing and Social Media techniques. Currently delivering in spades for lots of clients especially in the manufacturing, engineering and financial services sectors in and around Birmingham. …and yes I have started doing it myself on various projects.

Currently investing in; Schoolweave Ltd, various eCommerce projects and Digital Experts Academy.

Founder AIM Internet, Digital Specialist and have been a 50% shareholder since 1996.

business growth specialist - company logos

Role:
Director of Marketing and Operations (Digital Marketing Specialist)

Dates Employed: 1996 – 2002
Employment Duration: 6 yrs

 

100% Shareholder. Delivered design & web based solutions in the SME sector. Worked with Hewlett-Packard and Xerox at European Board Level, Computacenter, Symantec, AT & T and IBM worldwide risk management team.

Did my MBA during this time – great companies to work with and apply models to.

Became one of the first ever Chartered Marketers (CIM) when it was launched.

Grew business to £x million profitable turnover. Sold.

business growth specialist - company logos

Mortgage Brain

Company: Mortgage Brain

Role:
Director of Marketing and Operations ( Digital Chartered Marketer)

Dates Employed: Mar 2002 – Jul 2012
Employment Duration: 10 years 5 months
Location: Croydon, United Kingdom

Digital Marketing Specialist who ran Operations, Marketing and Affinity Partnerships.

Built scheme revenue from £3k per month to much much more, Introduced advertising revenue model from zero to ‘a lot’​ and Built Affinity Programme from scratch to 6 figures with the likes of LV, HBOS, L&G, Paymentshield, Select and Protect, Berkeley Alexander, Uinsure, eConveyancer, Ifa Conveyancing, Conti, Fluent Money and many more… Also ‘Visionary’​ behind ‘the hub’ – 3rd Party incremental revenue model. All 4 schemes delivered at 100% contribution to profit given a Marketing and Operations role.

Delivered online mortgage application systems to mortgage intermediary channel on behalf of The Lloyds Group, RBS/Nat West, Santander, Virgin Money Nationwide and Woolwich/Barclays. Delivered 7 figure revenues at peak at 100% contribution.

Responsible for improving the data accuracy of 40% of all mortgage business placed in the UK and the introduction of the Product Guarantee – still unmatched across the mortgage industry. I almost did a PhD in data quality after my MBA at Aston and this stunning achievement despite the risk and downside to the business of guaranteeing mortgage data was the result.

Innovatively linked customer services to marketing 10 years ahead of most other organisations reaping the subsequent marketing and customer support rewards. Transformed the brand over 10 years through delivering at every customer touchpoint.

business growth specialist - company logos

Urban Science

Company: Urban Science

Role:
Head of Decision Support

Dates Employed: 1993 – 1996
Employment Duration: 3 yrs
Location: Ascot , Berkshire

Ran £2million Consultancy business of what is now a £100 million business.

Managed worldwide predictive modelling projects for GM Delivered Market analysis for Microsoft Consulted with American Express worldwide risk team and worked closely with London Business School to deliver neural network credit risk-based modelling systems.

Managed price optimisation project for Esso, BP Shell and Texaco with PHH.

Spent a lot of time in the USA and Europe. Been to most major cities in both. Airport taxi hotel and back – You’ll know how boring it gets if you’ve done it or indeed are doing it.

Completed successful 3 years earn-out.

Company: PAR plc

Role:
Director of Marketing and Operations

Dates Employed: 1988 – 1993
Employment Duration: 5 yrs
Location: Wimbledon

Direct Marketing Agency – My own Company at 26.

That was a vertical learning curve – with special thanks to Bob Townsend and ‘Further Up the Organisation’ That book Kept us solvent. One of the 5% of businesses that make it to their 5th year.

Clients included Hewlett-Packard, IBM, Apple, Compaq, AT&T, Kodak, NCR and Canon Successfully sold the business to Urban Science on a 3-year earn-out.

The Moorgate Group

Company: The Moorgate Group

Role:
Account Director

Dates Employed: 1986 – 1988
Employment Duration: 2 yrs
Location: Moorgate London

Account Director for Midland Bank, Aetna, Royal London, RSA , Chase Manhattan amongst others at a full service financial services agency from Design through PR, Advertising, Direct Marketing and Product Analysis.

Left to set up own similar Vertical Agency but in IT not Financial Services at 26…

Responsible for ‘Chase the Best Mortgage’ (For Chase Manhattan as they were then) Now that is an advertising slogan….

business growth specialist - company history logo

Royal Insurance

Company: Royal Insurance

Role:
Graduate Trainee

Dates Employed: Mar 1985 – Jul 1986
Employment Duration: 1 yr 5 months
Location: Liverpool and Croydon
Various departments. Left to pursue a career in Marketing after getting a Marketing Diploma (CIM at Croydon College). Got a Company Car and cheap mortgage too 4%, with the Leeds Permanent when interest rates were 14%. 3 x Income . Those were the days – proper lending

Jydsk Telefon – Denmark

Role:
Marketing Assistant – Traineeship

Dates Employed: Jun 1984 – Mar 1985
Employment Duration: 10 months
Location: Aarhus, Denmark
Fixed term AIESEC traineeship post university. Worked in the marketing department and had a ball 🙂 The CEO used to ride around on a bike as the single storey building was so big. 200 Students from 33 different countries worked all week and partied all weekend. Trips to Legoland, Tuborg and Carlsberg Brewery. Kronberg Castle, Aarhus Old Town, Great beaches…… Will go back and live there one day