The "Old School" Advantage
in a new world.
Why I stopped building “Marketing Departments” and started building Commercial Growth Engines.
I have spent 35 years in the boardrooms of giants like American Express, HP, and Santander. I learned that “Marketing” is often a dirty word in business—synonymous with wasted budgets and vague results. I built this consultancy to change that. I combine the rigour of a Chartered Marketer with the raw power of Autonomous AI to deliver what matters most: Profit.
THE origin story
Why I Fired Myself from Traditional Marketing.
For decades, the agency model was the only game in town. You hired a firm, paid a hefty retainer, and hoped a Junior Account Manager would prioritise your business.
I watched clients burn millions on “activity” that generated zero revenue.
In 2023, I saw the shift. Artificial Intelligence arrived, not as a gimmick, but as a workforce. I realised that the heavy lifting of marketing—the data scraping, the list building, the initial outreach—could now be done by machines for pennies.
But machines lack wisdom. They lack the psychological nuance to close a deal.
The Pivot: I realised the market didn’t need another “Digital Agency.” It needed a Hybrid Pilot. Someone with the grey hairs to know what to say, using the AI technology to say it to everyone.
That is why I partnered with Anjin Digital. I provide the 35 years of strategy; the agents provide the infinite scale.
certified authority.
In an unregulated industry full of “gurus,” I believe in professional accreditation.
how i operate
I Don't "hand off."
When you hire a big agency, you get the senior team for the pitch and the junior team for the work. When you hire me, you get me. I personally oversee the strategy, the AI calibration, and the weekly reviews.
I Speak "Finance."
I don’t report on “Impressions” or “Click-Through Rate.” I report on CAC (Cost Per Acquisition), LTV (Lifetime Value), and Contribution Margin. If it doesn’t make cents, it doesn’t make sense.
I Am "Platform Agnostic."
I am not married to Google Ads or LinkedIn. I am married to the result. If the data says we should be sending direct mail, we send direct mail. I follow the revenue, not the trend.
The Anjin Connection.
I am a Founding Partner of Anjin.Digital, a specialist developer of Autonomous AI Agents. This gives my clients an unfair advantage. While your competitors are using ChatGPT to write generic blog posts, my clients have access to proprietary agents that:
- Map entire industries in hours.
- Enrich contact data with 99% accuracy.
- Monitor competitors’ pricing changes in real-time.
This is not “off-the-shelf” software. This is enterprise-grade weaponry for the SME market.
Let’s Talk Business.
not marketing.
I am looking for partners, not projects. If you want a “Yes Man” to run your social media, I am not the right fit. If you want a Commercial Director who will challenge your assumptions, fix your unit economics, and automate your growth, let’s speak.