Bringing Value to a Company Being a middleman (or woman) has become risky business in bringing value to a company. When was the last time you used a travel agent? Agencies have largely become irrelevant given the rise of online travel booking companies. How about a...
Why would two companies in the same industry, with the same financial performance, command vastly different valuations? The answer often comes down to how much business growth is likely in the future. The problem is that a lot of successful businesses reach a point...
To grow a valuable business, one you can sell, you need to set up your company so that it is no longer reliant on you as the business specialist. This can be easier said than done. Especially when, like a PR consultant or plumber, what you are selling is your...
If you’re selling your business, or planning to sell you business, there are a number of ratios you should start to consider tracking. Doctors in the developing world measure their progress not by the aggregate number of children who die in childbirth, but by...
Test and Measure When you’re doing online marketing, whether it be from an email through to PPC, SEO, social media, you’re in a position whereby you can track every step of the process. There’s some really good tools out there, things like HubSpot which track inbound...
Data v Creative So, in this particular module I want to cover off why data is more important than creative. Now you’ll have an agency, or you’ll be in a networking group where people will talk about brand and they’ll talk about creative and they’ll talk about having...
