Covid-19 has the potential to be an exponential crisis. It is, from a government perspective, a brutal trade off between deaths and saving the economy. This is a situation like no other, and there is unprecedented...
Digital Marketing Masterclass: Part 6
Test and Measure When you’re doing online marketing, whether it be from an email through to PPC, SEO, social media, you’re in a position whereby you can track every step of the process. There’s some really good tools...
Digital Marketing Masterclass: Part 5
Data v Creative So, in this particular module I want to cover of why data is more important than creative. Now you’ll have an agency, or you’ll be in a networking group where people will talk about brand and they’ll...
Digital Marketing Masterclass: Part 4
Consultative Working So this module covers a consultative approach. Now that could be internally, so you’ve got a team of people over every month, every fortnight, measuring progress in each of the areas as you try...
Digital Marketing Masterclass: Part 3
Competitor Analysis This module covers competitive analysis. It’s very important because if you type in the name of your product or service online you will either be somewhere, or you will be nowhere. It’s very...
Digital Marketing Masterclass: Part 2
Gross Margin The first key methodology to address, or look at, is gross margin. When I did an MBA, you are given case study after case study after case study after case study, and you learn very quickly to get into the...
Digital Marketing Masterclass: Part 1
Introduction My name is Mike Raybone, I am Managing Director of AIM Internet and a Business Consultant in Birmingham. This is a series of videos to cover off some of the issues that small business owners face when...
An Introduction to Mike Raybone
Digital Entrepreneur & Father of 4 Wonderful Kids; Hi, my name is Mike Raybone and I increase profit for SMEs using Strategic Marketing. I am a Founder of AIM Internet Ltd, a Chartered Marketer, a Fellow of the...
About Mike
Personal Life Hi, my name is Mike Raybone and if you're reading my page because you would like to know more about me or work with me, I would like to thank you for your time. I wrote this little biography for more than...