This is curated content from the best of the best blogs around IMHO, indispersed with a few of my own.
Successfully harnessing the full power of branding to strengthen your business requires much thought, planning, and consistent effort. Understanding what your brand personality and brand messaging are, and the importance of both, will shape them to create a lasting brand success.
Make your brand identity the central organising principle for everyone and everything in a company rather than just the products, services, logos and imagery.
There are many factors to consider with your brand development, including; Finding your brand’s voice and communicating your value proposition. Implementing your voice and style consistently throughout all integrated marketing communications and ensuring all aspects of your brand are aligned with your businesses’ vision and goals.
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