As Facebook's iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers are realising that the way we used to target and market users is going to change if...
FLoC is Coming — Here’s What We Know So Far
Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried. Earlier this month, Google announced that it would not build or use alternate identifiers to...
Tracking Cookies are Dead: What Marketers Can Do About It
The tracking cookie continues to crumble. Firefox and Safari already block tracking cookies by default, and not only has Google's Chrome browser joined the third-party-cookie-blocking fray, the search giant has...
Google Will Not Track Users After Replacing Third-Party Cookies
Google assures users it will not replace third-party cookies with with an alternative solution that tracks users’ web activity. Google made it known last year that it intends to drop support for third-party cookies in...