For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed...
Data Clean Room: What It Is & Why It Matters in a Cookieless World
Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here's everything you need to know. With Google joining Apple (Safari) and Mozilla (Firefox) in ending support of...
Finding Your Audience in a “Cookie-less” World
The future of targeted marketing without cookies is here, and cookie-less platforms are only going to become more and more prevalent. Apple’s Safari was the first mainstream browser to block third-party cookies as a...
All You Need to Know About Google Analytics Cookies
You may wonder how the online world seems to know you better than some of your closest friends or colleagues. The ads you see online for example, curiously seem to match your previous internet searches. How do...
4 Ways to Collect Valuable First-Party Data in a Cookieless World
As Facebook's iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers are realising that the way we used to target and market users is going to change if...
FLoC is Coming — Here’s What We Know So Far
Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried. Earlier this month, Google announced that it would not build or use alternate identifiers to...
Tracking Cookies are Dead: What Marketers Can Do About It
The tracking cookie continues to crumble. Firefox and Safari already block tracking cookies by default, and not only has Google's Chrome browser joined the third-party-cookie-blocking fray, the search giant has...
Google Will Not Track Users After Replacing Third-Party Cookies
Google assures users it will not replace third-party cookies with with an alternative solution that tracks users’ web activity. Google made it known last year that it intends to drop support for third-party cookies in...