How to Market Without Cookies

How to Market Without Cookies

For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed...

Finding Your Audience in a “Cookie-less” World

The future of targeted marketing without cookies is here, and cookie-less platforms are only going to become more and more prevalent. Apple’s Safari was the first mainstream browser to block third-party cookies as a...

FLoC is Coming — Here’s What We Know So Far

Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried. Earlier this month, Google announced that it would not build or use alternate identifiers to...

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