Are PPC Ads Counting Google Organic Backlinks?

Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page SEO, specifically by gaining organic...

Get to Know Google Analytics 4: A Complete Guide

Get to Know Google Analytics 4: A Complete Guide

Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4. In October, Google announced the most significant change to...

7 Insights Into How Google Ranks Websites

7 Insights Into How Google Ranks Websites

Level up marketing success with these 7 insights that focus on how Google ranks websites today and how they may impact SEO. Google’s algorithm is built around understanding content and search queries and making the...

Why and How to Import Cost Data to Google Analytics

Why and How to Import Cost Data to Google Analytics

Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a Google...

Google On How to Check Page Experience Factors

Google On How to Check Page Experience Factors

Google shares tips on how to check if your site meets the criteria for the recent page experience update. In a new video, Google offers advice on how to check if your site meets all the non-Core Web Vitals page...

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