Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide. It’s no secret that featured snippets are powerful. Every SEO professional...

Are you dreaming of getting 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to 36,000 visitors per...

Google has announced new reporting features and changes coming to GA4. Here's what marketers need to know! Marketers are receiving new reporting features in Google Analytics 4 to dig deeper into key insights. The...

Despite Google's claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic...

How does SEO handle an algorithm that ranks content from multiple languages for questions composed of images and text? Google's John Mueller responded to a Reddit discussion about whether MUM will make SEO...

If you run campaigns in Google Ads or Microsoft Advertising that are focused on lead acquisition, then you know how vital accurate conversion tracking is to your optimisation efforts. Without it, you have no idea if...

You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimise to show up higher in Google’s search results: your website,...

When cookies aren't available, Google Analytics will soon be able to gather data using machine learning. Google announces several updates that will help provide site owners and advertisers with relevant data when...