Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page SEO, specifically by gaining organic...
The New Google Business Profile: A Complete Guide for Local SEO
Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile. “Moving forward, we recommend small businesses manage their profiles directly on...
Get to Know Google Analytics 4: A Complete Guide
Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4. In October, Google announced the most significant change to...
Major Google Algorithm Updates You Need To Know For 2022 Planning
Google makes thousands of algorithm updates each year – check out these most impactful ones and how they may affect your SEO strategy. This article takes a look at the new Google Algorithm updates. Each year, Google...
What Fresh Content Really Means to Google (+How to Create It)
We commonly hear that having fresh content can help your SEO, but it’s not as common for us to see a breakdown of exactly what fresh content means and how important it is for ranking. So in this post, we’re going to...
Google Ads Announces Machine Learning-Based Data-Driven Attribution Models in New Privacy Landscape
In the wake of losing data to FLoC, Google's new DDA solution seems to offer more attribution options even for smaller accounts "In a move away from last-click, data-driven attribution will soon be the default...
7 Insights Into How Google Ranks Websites
Level up marketing success with these 7 insights that focus on how Google ranks websites today and how they may impact SEO. Google’s algorithm is built around understanding content and search queries and making the...
Why and How to Import Cost Data to Google Analytics
Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a Google...
Google On How to Check Page Experience Factors
Google shares tips on how to check if your site meets the criteria for the recent page experience update. In a new video, Google offers advice on how to check if your site meets all the non-Core Web Vitals page...
Google’s Pandu Nayak Shares his Roadmap for MUM and How It Can Help The Company Handle More Complex Queries
"There is no expectation that it will become this question-answering system," Nayak told Search Engine Land, adding that such a system is "just not useful" for complex needs. For the most part, search engines have...