Google announced the introduction of new artificial intelligence (AI) tools to help fight against a range of spam. Internal estimate calculates that the AI has the ability to block 99% of spam. Unprecedented Potential...
The Search Dilemma: Looking Beyond Google’s Third-Party Cookie Death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future...
A Marketers Guide to TF-IDF Optimisation for SEO
As digital marketers, content is a critical part of everything we do. And while analysing and refreshing content may take a lot of time and effort, the results for generating more traffic and improving SEO are clear....