The skills of a Digital Entrepreneur
The 3 core things you need to be an entrepreneur:
- an eye for a product
- motivation or passion
- Skills and experience
The 4th so called Industrial revolution is upon us. The world continues to move at a faster and faster pace.
What differentiates a digital entrepreneur from an entrepreneur? The key fact I would contend is the understanding that in an online world marketing spend is a cost of sale. The more you spend the more sales you will generate online.
Entrepreneurs with ‘offline’ business’, retail, wholesale, manufacturing or office based tend asa rule to regard marketing as a budget. This online growth tends to be limited as they try various things without truly knowing what works what doesn’t and why
The component of online marketing that enables digital entrepreneurs to do this is data. The ability to measure what is working and what isn’t.
The ability to measure, refine and repeat, and invest in marketing gives digital entrepreneurs a big advantage over their ‘brick and mortar’ counterparts.
The Digital Entrepreneur by Ryan Moran, is the first book to introduce principles for success in the digital age. Lessons learned from digital entrepreneurs such as Gary Vaynerchuk (wine), Pat Flynn (real estate) and Steve Chou (Mobile) show you how to use data to truly understand what customers want. The elements that propel a business into growth are clarity of message, speed of delivery and marketing spend.
A digital entrepreneur can be anyone. It is not about what you sell but how you sell it – and the way to do this is by understanding the rules of the internet and using them to your advantage.
We have lived through the age of steam and the age of electricity, and now we are living through the age of knowledge. Knowledge workers, entrepreneurs, business leaders–all these groupings are becoming as important as farmers or miners were 100 years ago.