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Is Your Website Ready for Google’s Page Experience Update? A Digital Marketing Expert Explains

This is curated content from the best of the best blogs around IMHO, indispersed with a few of my own.

Digital marketing expert Mike Raybone helps businesses navigate Google’s page experience updates. Also, he audits websites, develops optimisation strategies, and implements solutions to enhance user experience and boost search rankings.

‘This blog is a must read for understanding how to harness Google’s experience ranking factors. Furthermore, doesn’t everyone want their prospects to have a positive user experience? If you’re struggling to reel your clients in, this is the read for you.

Digital Marketing Expert says Page Ranking Factors Are the Key

Google’s recent page experience update, which went into effect in June 2021, might have left you wondering how it affects your website’s ranking and what you can do to improve. But fear not! Google themselves have created a helpful resource to guide you through this. In a video series titled “Getting Started With Page Experience,” they share valuable insights on how to optimise your site for a fantastic user experience.

What are page experience ranking factors and why should you care?

Page experience ranking factors are a set of signals that search engines use to determine how user-friendly and enjoyable a website is. Additionally, studies by https://www.uxalliance.com/training show that a positive user experience can lead to a 70% increase in conversions. Moreover, a website that’s fast, mobile-friendly, and secure is more likely to keep visitors engaged and ultimately convert them into paying customers or loyal fans.

Furthermore, by optimising your site for these factors, you can ensure a smoother experience for your visitors, and potentially boost your ranking in search results.

How should I use Google’s “Getting Started with Page Experience” to my advantage?

Google’s “Getting Started with Page Experience” series offers a wealth of information for SEOs and website owners alike. The series dives into the two categories that make up Google’s page experience ranking factors: Core Web Vitals and non-Core Web Vitals.

Core Web Vitals include factors that directly affect a user’s experience when loading and interacting with a webpage.

    • Largest Contentful Paint (LCP): This measures how long it takes for the largest piece of content on your page to load. Google recommends a target LCP of under 2.5 seconds.
    • First Input Delay (FID): This measures how long it takes for a page to become interactive after it loads. Google recommends an FID of under 100 milliseconds.
    • Cumulative Layout Shift (CLS): This measures how often unexpected layout shifts occur on your page, which can be frustrating for users. Google recommends a CLS of under 0.1.

You can find out how your site performs on these metrics using Google’s PageSpeed Insights tool https://developers.google.com/speed/docs/insights/v5/about.

The “Getting Started with Page Experience” series also covers non-Core Web Vitals factors, such as:

    • Mobile Friendliness: Your website should be built with a responsive design that adapts to different screen sizes, ensuring an optimal experience for mobile users.
    • HTTPS Usage: Having a secure HTTPS connection is crucial for user trust and data protection. Google Chrome now flags all non-HTTPS sites as “not secure,” which can deter visitors.
    • Lack of Intrusive Interstitials: Popups and other disruptive elements can ruin the user experience. Google recommends avoiding popups that cover a significant portion of the page content, especially on mobile devices.

Additionally, by following the advice in Google’s “Getting Started with Page Experience” series, you can identify areas for improvement and ensure your website meets the latest user experience standards.

How can a digital marketing expert help?

Keeping up with the latest SEO trends and best practices can be a challenge, especially for small businesses. In addition, a digital marketing consultant like Mike Raybone can be a valuable asset in optimising your website for page experience. Mike has extensive experience in helping businesses improve their search engine ranking and user experience.

How can Mike help me?

    • Audit your website: Mike can identify any technical SEO issues that might be affecting your page experience score.
    • Develop a strategy: Mike can work with you to create a customised plan to optimise your website for Core Web Vitals and other page experience factors.
    • Implement improvements: Mike can help you implement the necessary changes to your website or recommend a developer who can.
    • Stay up-to-date: The SEO landscape is constantly evolving. Mike can help you stay on top of the latest trends and ensure your website continues to meet Google’s best practices.

Similarly, by investing in the help of a digital marketing consultant like Mike Raybone, you can save time, resources, and ensure your website is delivering the best possible experience for your visitors. Moreover, this will not only improve your ranking but also lead to more conversions and a stronger bottom line.

Providing a fantastic user experience should be a top priority for any website owner. Also, by working with Mike, you can optimise your website and reap the benefits of a higher ranking. Not to mention, increased traffic, and ultimately, a successful online presence.

Be sure to pay AIM Internet a visit for more information.