Your brand values are a promise. A brand value is a promise to deliver a product or service or both, that meets your customers expectations. Historically, marketeers were able to significantly influence brand perception. Take Guinness for example, they managed...
The news is inundated with the possibility of a recession, with some of the best sources in the world clear about its inevitability. While the thought of a recession instills panic in many, it’s a normal part of our economic cycle. (Most) Businesses Will Be Impacted...
