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Additionally, many third-party applications require privacy policies to use their services. Examples of this include Google Analytics, Google Play, Apple App Store, and Google AdSense.
- what information you collect from website visitors
- how and why you obtain this information
- details about how you store the data you collect
- to whom you give access to the information collected (third party applications, newsletter services, analytics software, etc.)
Not only are privacy policies mandated in most countries, but they’re also a great way to build trust by keeping your marketing tactics transparent. Even if you’re not required to have one, it’s a good idea to do so anyway.
Regardless of whether you operate on a desktop, mobile app, or website, you need to have accurate and honest privacy policies in place to guide your users.
1. Privacy Policies Are Often Required by Law
Many countries mandate privacy policies be available to help citizens understand their information rights.
Here is an example of Disney complying with this law.
Here is an example of this from the Wells Fargo website.
In the U.S., the Gramm-Leach-Bliley Act mandates any businesses in the financial sector to provide honest statements about their collection and use of personal information.
Additionally, the Health Insurance Portability and Accountability Act (HIPAA) requires healthcare service providers to give written notice of their privacy practices.
Across the globe, many similar laws exist to protect the privacy of specific areas’ citizens. For example:
- Europe: The European General Data Protection Regulation (GDPR) protects data collected within the European Union.
- Canada: The Personal Information Protection and Electronic Documents Act (PIPEDA) governs any collection, use, storage, and disclosure of data collected from Canadian citizens.
2. Customers Expect Honesty and Transparency About Privacy
People care about their privacy and want to be in charge of their information. This is especially true online, where information is often collected and stored without a user’s knowledge.
It also shows you have procedures to handle their information properly, which can help them trust your business.
3. Privacy Policies May Be Required by Third-Party Services
This ensures they are also compliant with any international laws while you use their services.
The same is true if you’re developing a Facebook app, Apple app, or Google Play app.
4. Privacy Policies Can Show Your Brand Personality
With this tool, you can also generate terms and conditions, cookie tracking policies, refund and return policies, disclaimers, and more.
You can also update your policy later if your terms change.
2. Shopify Policy Generator
The Shopify Policy Generator can help you meet global privacy requirements and encourage customer trust.
You can also create a refund policy or terms of service policy with this same tool.
3. Privacy Policies
It also creates policies meeting leading advertising networks’ and third-party applications’ requirements.
With this tool, you can also generate terms and conditions as well as disclaimer notices.
It’s effective for GDPR, CCPA, CalOPPA, Google Analytics, AdSense, e-commerce laws, and more.
You can create multiple policies for different platforms, helping to ensure you’re protected no matter where your services exist.
Hiring a lawyer, using legalese, and adhering to global marketing laws is no easy feat.
Digital Marketing Specialist – Mike Raybone