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Ignoring These SEO Changes Could Kill Your Website

This is curated content from the best of the best blogs around IMHO, indispersed with a few of my own.

Master SEO’s latest twists – from core web vitals to trust signals – and unlock the power to attract more traffic and outrank competitors. Don’t go it alone in this ever-changing landscape!

Mike Raybone, a seasoned SEO expert at AIM Internet, can become your secret weapon. He and his team can guide you through the latest SEO changes, demystify technical jargon, and craft a data-driven strategy to propel your business forward. Whether you need to optimise your site for speed, build your EAT score, or create content that resonates with user intent, Mike Raybone has the expertise to help you win the SEO change game.

Google Likes to Change with the Wind, Say Hi to the SEO Changes

Feeling lost in the ever-evolving world of SEO? You’re not alone. Google throws SEO curveballs at us faster than you can say “search algorithm update.” But fear not, fellow marketer! This guide will break down five crucial SEO changes you need to know about, and how to leverage them for serious website traffic growth.

SEO Change

Why Should You Care About SEO?

Imagine your website as a hidden gem tucked away in a dusty corner. Potential customers are searching for what you offer, but they can’t find you because you’re buried beneath tons of irrelevant content. Effective SEO is like moving your shopfront to a bustling high street – it optimises your website for search engines, making it easier for people to discover your amazing products or services.

Studies show that the top organic result on Google rakes in a whopping 31.3% of clicks! That number plummets as you go down the rankings page. Can your business afford to miss out on that kind of exposure?

5 SEO Changes You Need to Master

1. Core Web Vitals: Is Your Site Speedy Enough?

Think of your website as a store. Would you shop somewhere cluttered and slow-loading? Probably not! Google feels the same way. Core Web Vitals are a set of metrics that assess how fast your pages load, how quickly users can interact with them, and how stable the layout is (no annoying jumps!). A slow, clunky website frustrates visitors and sends them bouncing away faster than a rabbit on a sugar rush.

The good news? Improving Core Web Vitals can significantly boost your rankings. For instance, a study by Akamai Technologies found that a 1-second improvement in page load time led to a 7% increase in conversions. See the power of speed?

2. EAT: Building Trust and Expertise

Imagine you need heart surgery. Would you trust information from a random blog, or an article written by a renowned cardiologist? Of course, the doctor! This is where EAT (Expertise, Authoritativeness, and Trustworthiness) comes in. Google prioritises content from credible sources, especially for YMYL topics (Your Money, Your Life) like health and finance.

So, how do you build EAT? Here are a few tips:
    • Get your content authored by industry experts.
    • Link to reputable sources and studies.
    • Build backlinks from high-authority websites.

Take a look at Healthline, a website known for its high-quality health content. They prioritise EAT by featuring articles written by medical professionals and backed by research from trusted institutions. No wonder they’re a top contender in the health and wellness niche!

3. Decoding Search Intent: Giving Users What They Crave

Have you ever Googled something specific, only to land on a page filled with irrelevant information? It’s frustrating, right? Search intent is all about understanding what users are truly looking for when they enter a search query.

Sometimes, users want information (“How to change a tire?”). Other times, they’re ready to buy (“Best cordless drills”). Optimising your content for search intent ensures you’re providing visitors with exactly what they need.

Where is the proof?

We recently witnessed the power of search intent firsthand while working with the Exploding Topics blog. By analysing keywords and understanding user intent, we tweaked their content to better match searcher expectations. The result? A phenomenal 37% increase in organic traffic!

4. SERP Real Estate: Beyond the #1 Ranking

Remember the days when ranking #1 on Google guaranteed a flood of traffic? Those days are gone. SERP (Search Engine Results Page) real estate is becoming increasingly crowded with featured snippets, answer boxes, and image results.

So, what does this mean for you? It’s no longer just about snagging the top spot. Focus on maximising your visibility across the entire SERP. This could involve optimising for featured snippets, getting your YouTube videos ranking, or even placing guest articles on relevant websites.

5. Friend or Foe? The CTR Debate

CTR (Click-Through Rate) is the percentage of people who see your listing in the search results and actually click on it. While there’s some debate about whether CTR directly impacts rankings, there’s no denying a higher CTR means more traffic.

Here are some ways to craft compelling titles and descriptions that entice users to click:
    • Use strong verbs and power words (“Boost”, “Discover”, “Unleash”).
    • Include numbers or statistics to make your results stand out.
    • Appeal to emotions – curiosity, urgency, or exclusivity.
    • Keep your titles and descriptions concise and readable.

Can CTR Really Boost Your Rankings?

Some SEOs swear CTR influences rankings – the idea being that Google observes what people actually click on. Others dismiss it as mere correlation. Either way, high CTR is fantastic for your business, even if it doesn’t directly make you rank higher.

Harnessing the Power of SEO Change: Get an Expert on Your Side

SEO can be overwhelming, especially with the pace of change. That’s why it’s smart to partner with a savvy digital marketing agency. Let me introduce you to Mike Raybone, Director of AIM Internet – a digital marketing powerhouse with a deep understanding of SEO. Mike and his team can help your business:

    • Decode Google’s algorithm updates.
    • Supercharge your website’s speed and user-friendliness.
    • Build your authority and credibility through strategic content.
    • Optimise for the right keywords to get you in front of your ideal customers.

What is the bottom line of SEO Change?

SEO isn’t a set-it-and-forget-it strategy. It’s a continuous game of adapting and optimising. Ignoring these crucial shifts could leave your site invisible on the search engine backstreets. But by understanding and mastering them, you unlock the power to put your business on the digital map, ready to welcome hungry customers to your virtual doorstep.

Don’t let SEO change overwhelm you. If you’re ready to take your online presence to the next level, get in touch with the experts at AIM Internet. Start your SEO success story today!

Get in touch with AIM Internet today!