Summary. AI marketing is a method that can potentially transform brand marketing across social media channels. It can also automate many time consuming tasks related to your social media management.
The social media marketing strategy is one of the main areas which can skyrocket online performance and by using artificial intelligence you can get more value and engagement. Take a look at this article which was originally posted on the PPC Hero website explaining more about Artificial Intelligence throughout social media and how it can benefit you.
You can find the link to the original article at the bottom of the page.
Artificial Intelligence in social media is more prevalent in our daily lives than many people realise. Don’t believe us? Take a look at the book recommendations on your Kindle app, the voice assistants on your smartphone, or the person you chatted with for a complaint on an e-commerce site. AI was behind them all.
It’s no secret that social media platforms use Ai and machine learning to make their platforms run better and give their users a more tailor-made and fun experience.
After all, those filters you use on Instagram and Snapchat are powered by Ai technology that tracks your features and facial movements that then are used to augment reality technology and overlay it with a different visual. If you think that’s impressive, that’s just the tip of the iceberg for AI in social media.
Today we’ll break down just how intrinsic Artificial Intelligence has become to social media marketing, and answer some of your most asked questions on this topic.
1. Dig Deep into Competitor Data
Creating a profile on social media is extremely easy, which has led to thousands of small and big businesses using the platform to market their services and products.
Competition like this requires constant monitoring and analysis. That’s why it’s beneficial to use the help of AI tools that can comb through competitor data by keeping tabs on their reach, engagement rates, user approval, etc.
Knowing these key insights can help you pivot your social media strategy, to outmaneuver your competition.
2. Curate Social Media Contents
One of the biggest impacts artificial intelligence has had on social media comes in content curation. AI-powered writing/language tools like Grammarly, Jarvis, WordTune, etc., can:
- Improve content quality
- Check spelling and grammar
- Finish or continue sentences
- Check for plagiarism and a whole host of other features that makes writing engaging content for your social platforms a breeze.
These Ai writing tools have become a huge support to experienced and novice writers who can now lean on them to consistently churn out more quality content.
3. Manage Social Media Contents
Managing, scheduling, publishing, organising, creating hashtags, shortening links – these are just some of the many time-consuming actions that Ai tools help marketers with. Thus, giving them time to concentrate on content curation, creativity, marketing ideas, campaign creation, etc.
Apart from creating efficient systems to run your social media platforms and automating tasks, these Ai management tools can also measure and analyse your campaign’s results and find niche-specific influencers who can boost your profiles. For these reasons, platforms like Buffer, Edgar, Elink, Buzzsumo have become so popular with social media marketers.
For example, here is a screenshot from Buffer a social management tool, which can be used to manage, schedule, and publish a post on multiple platforms easily.
4. Use AI Chatbots for Social Media
24-hour customer service is now something even startups and small businesses can offer without the hefty price tag because of Ai semantic recognition chatbots. Human customer service executives are still valuable; however, they can only handle one client at a time. These chatbots can take multiple clients at once and offer them real-time assistance in the language of their choice.
For example, take a look at this Chatbot handling a client.
Additionally, this is an excellent tool for influencers who don’t have time to individually respond to each of the 1000s of direct messages they receive. Ai chatbots can take over that process while still encouraging genuine interaction. These features, along with data collection, reports, and insights, make Ai chatbots a necessary tool for influencers and marketers.
5. Make Use of Social Listening and Intelligence
These days, a shared joke among friends is that their smartphones are always listening, and they’re not wrong. Platforms like Hubspot, Socialbackers, Hootsuite, Sprout Social, etc., all offer the social listening feature to clients, and it’s a great tool to utilise when looking for insights that directly mention and relate to your brand/product and your competitors.
The Ai technology these platforms use can analyse social media posts, forecast trends, listen to what people are saying about your brand and find ways to attract new audiences using the data collected. You can also use Social Listening for SEO purposes to increase your rankings.
6. Using Ai in Social Media Advertising
Adverts are part of any well-rounded social media strategy because there is only so much you can grow using organic efforts thanks to ever-changing algorithms that favor paid ads.
Making ads for various social platforms can be a time-consuming task. However, with Ai powered marketing platforms such as Pattern 89 or HubSpot, you can now leave Facebook and Instagram ads up to them.
They can write captions, create images, add a call to action buttons, monitor promotion length, etc. The ads created by Ai can also analyse the success and performance of the campaigns and make recommendations on how to improve them for future marketing endeavors.
7. Take In-Depth Insights and Analysis
Another valuable element of Ai and machine-learning platforms is the access to important information that can help you make better marketing decisions.
These platforms gather and analyse data from your clients and their behavior, such as:
- Who is your target audience
- When do users visit your social platforms
- Post insights such as likes, shares, engagements, impressions, etc.
- What’s the best time to publish content
- How long do users stay on your profiles
- Which hashtags are most effective
- Predict purchase/ behavior trends, etc.
Sure, your social media analyst can offer you the same service, but it takes time and expertise to understand the data. Ai tools can provide you with the same, just faster, and sometimes, cheaper.
8. Visual Intelligence and Content
Social media platforms rely heavily on visual content such as videos, images, infographics, etc. – but not all those campaign images or post creatives turn out to be successful.
Dash Hudson, a marketing platform that specialises in visual intelligence, can analyse and predict the appeal, performance, and success of your social media’s visual content before it’s published. It can also predict how followers respond to pictures based on their colors, subject matter, composition, and more.
Incredibly detailed insights like these ensure that your visual content has the best chance at improving social reach, impressions, and engagement.
9. Combine Ai With Augmented Reality
Ai and augmented reality have come together to create an upcoming trend in the social media space, where users have the opportunity to try on products before purchasing. Instagram and Snapchat filters are so advanced that you can try on glasses and even completely change a person’s appearance.
The same concept applies to this new trend, where brands can offer their followers the chance to try the product, post it on their stories/timelines, and then directly purchase it. Brands like Ray-Ban have rolled out this virtual try-on experience on their social platforms to boost their sales and give them an edge over competitors.
10. Repurpose Your Content With AI
Fresh, engaging content is always preferred; however, when you have excellent content from years ago that has performed well with your audience and is still relevant – it’s time to repurpose instead of creating something new.
Social media executives can comb through archives and start repurposing the content. Or you can delegate this process to an Ai assisted platform and let your executives focus on curating and creating new campaigns.
Lately, an AI social tool can take a piece of content from your websites, such as a blog or article, and not only discern its context but also create social media posts based on it. Impressively, it can also develop Tweets, posts, audio, and video clips based on a URL, document, webinar, podcast, video, or audio file it is given.
FAQs on Artificial Intelligence and Social Media Marketing
Q1: Will AI replace me at my social media job?
Answer: At its core, Artificial Intelligence is the technology/system to make machines smart to help humans live a more convenient life. Keeping that in mind, the Ai we have today can do incredible things, from writing content to analysing user behavior, but it is still a tool and still depends on the human component.
Ai is used to streamline redundant systems that are time-consuming or deal with massive volumes of data that would otherwise take human brains hours/days to process. Ai takes away the grunt work, leaving social media marketers with the more fun and important stuff to do like, making decisions for future campaigns based on the findings and systems that Ai powered.
Q2: How does Ai affect Social Media?
Answer: Friend suggestions, targeted ads, job searches, video recommendations, and even the insights you view on your social platforms are all powered by Ai and machine learning. Those are not the only ways in which Ai affects social media. Marketers, creators, content writers, etc., are also using Ai-driven platforms to help them:
- Listen to their target demographic
- Create content strategies
- Curate better copy for campaigns
- Gain more knowledge about their posts
- Roll out campaigns among multi social media platforms
No matter what social media requirements a company might have, the Ai tool can help offer solutions and deliver results.
Q3: Should I invest in Ai marketing platforms for my social media?
Answer: Ai social media marketing platforms like Hubspot, Hootsuite, Lovely, Dash Hudson, Sprout Social, to name a few, are excellent at helping you navigate social media. They offer fast solutions, insights, and services to make creating, posting, and monitoring your content easier. Apart from hiring a social media specialist, investing in an AI-driven marketing platform has benefits, such as:
- Finding influencers in your niche to collaborate with for influence marketing across networks
- Managing the whole content calendar – from scheduling to posting on multiple platforms.
- Creating posts for social media platforms based on long-form content taken from your website, blog, podcast, video, or audio files.
- Monitoring trends that influence your reach and engagement.
- Getting real-time reports on user behavior, traffic, competitor analysis, etc.
There are too many benefits to list down, but those were some of the top reasons investing in Ai can help grow and streamline your social media marketing.
Q4: How do Social Media Platforms use Artificial Intelligence?
Answer: There are many ways social media platforms use artificial intelligence – creating content, optimising images, getting insights on users, etc. However, the most significant way they utilise Ai is by what experts call ‘Social Listening.’ According to Hootsuite, Social listening gives companies a way to track, respond and analyse conversations about them on social media.
The information gathered from the process isn’t so much about the numbers as it is the behavior or social sentiment behind the statistics. It’s a great feature offered by many leading Ai powered marketing platforms to grow and enhance your brand and social media marketing strategy.
Citation: If you would like to find out more about the source of this article – How is Artificial Intelligence Transforming the Social Media Marketing Field?, see here.
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