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Rumor that Apple will launch a web search engine pops up again

This is curated content from the best of the best blogs around IMHO, indispersed with a few of my own.

Summary. What is apple launching next? AR evangelist Robert Scoble believes that Apple may be launching a user-centric web search engine similar to Google’s in January 2023. Scoble’s claims are based on conversations with sources and deduction, and he has previously stated that Apple would launch its VR Apple Glass and a new iPod at WWDC 2022.

The link to this article can be found at the bottom of this page from appleinsider.com.

 

 

AR evangelist Robert Scoble believes that Apple will unveil a new user-centric web search engine similar to Google’s, but is waiting until January 2023 to do so.

It’s not as if rumors of Apple creating a Google rival are new, but they aren’t common, either. Now Robert Scoble has been detailing everything he believes Apple is about to launch, from WWDC to next year, and has revived the search engine rumor.

Scoble offers no further detail in his Twitter thread, but did tell TechRadar Pro that he bases this partly on conversations with sources, and partly on deduction.

Previously Scoble has said that Apple would launch its VR “bases this”>Apple Glass” at WWDC 2022 – and come alongside a “new iPod.”

That claim originated on Twitter as well, but Scoble soon followed it with another tweet that tried to walk back all of his Apple claims.

“Consider anything I say about Apple as untrustworthy,” he tweeted. “But it is informed.”

There is a precedent for Apple replacing a Google service. It did exactly that with ditching Google Maps in favor of its own Apple Maps, although that didn’t start well.

Plus Apple does already have a search engine which powers Siri and Spotlight. So it wouldn’t appear to be an enormous stretch for Apple to expand that into a full Google-style general search service.

Should Apple launch this general search engine for users, it will likely lose a great deal of money. For it’s been previously reported that Google expected to pay Apple $15 billion over the course of 2021, in order to remain as the default search engine on iOS. If correct, that one deal was the equivalent of between 15% and 20% of Apple’s annual profits in 2020.

At the time, it was suggested that Google was paying this amount in order to avoid losing its default search engine status to Microsoft Bing.

 

Conclusion

In conclusion, it remains to be seen what Apple is launching next, the tech world is buzzing with rumours about what Apple has in store for its users next, and AR evangelist Robert Scoble has added fuel to the fire by claiming that Apple is preparing to launch a Google-style web search engine in January 2023.

While Scoble’s claims are based partly on conversations with sources and partly on deduction, there is a precedent for Apple replacing Google services, as it did with Apple Maps. It remains to be seen whether Apple will actually launch a full general search engine, but if it does, it could mean significant financial loss given Google’s reported $15 billion payment to remain the default search engine on iOS.

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