The Silence Is Deafening.
I know exactly what keeps you awake at 2 AM. It isn’t your product quality. It isn’t your staff.
It is the silence of the phone. It is the pipeline report that looks exactly the same today as it did last month.
Every business owner I speak to lists New Business as their single biggest challenge. They are starving for leads.
But here is the brutal truth: You cannot solve a today problem with a 2015 strategy.
- Cold calling is dying.
- Generic content is ignored.
- “Networking” is not scalable.
The Solution? You need an “Anjin” Advantage.
The Fractional Growth Engine.
You need the strategic mind of a veteran (Me) who understands exactly why humans buy. I provide the 35 years of commercial wisdom required to craft an offer that converts.
You need a fleet of tireless AI Agents (Anjin) that know how to find buyers. I deploy a digital workforce that hunts for new business while you sleep—without the overhead, the NI, or the coffee breaks.
What Happens When You Hire
Mike Raybone?
The Strategic ‘Reset’: You stop guessing. I bring 35 years of boardroom experience (Amex, HP, IBM) to audit your current market position. We define exactly who is profitable to serve, replacing “spray and pray” tactics with a precise commercial strategy.
The ‘Unit Economics’ Lock: We stop burning cash on vague marketing. I implement strict financial guardrails around your Cost Per Acquisition (CAC) and Lifetime Value (LTV). I don’t report on “vanity metrics” like clicks; I report on Contribution Margin and Pipeline Revenue.
The ‘Anjin’ Deployment: I install the engine. I configure and manage the Anjin AI workforce on your behalf. While the agents handle the 24/7 grunt work of prospecting and outreach, I provide the human oversight to ensure every interaction remains on-brand and effective.
The ‘Boardroom’ Cadence: You get a peer, not a vendor. We move to a weekly strategic review rhythm where I hold your growth targets accountable. I act as your Fractional Commercial Director, challenging assumptions and driving the business toward a measurable exit or scale event.
the
‘Velcro’ Client Protocol.
New business is vanity. Retention is sanity. Most businesses treat clients like water in a leaky bucket. You pour more leads in, but they drip out the bottom.
My Anjin Agents don’t just hunt; they farm.
- We Monitor Triggers: If a client’s engagement drops by 15%, my agents flag it instantly.
- We Automate ‘Personal’ Touches: You will send handwritten-style notes and personalised video updates that make your clients feel like your only client.
The Result: You stop losing the business you fought so hard to win.
legacy logic,
modern results
the cost of inaction.
Every business has a “Hidden Funnel”—revenue that is being lost to inefficiency. I can calculate exactly what your numbers should look like with the Framework installed.
option | cost | risk | outcome |
| Hire a Sales Director | £80,000 + Comm | High: 6-month ramp-up time | Expensive Overhead |
| Hire a Junior Marketer | £30,000 | Extreme: They lack strategy | Activity, not results |
| The Fractional Growth Engine | Fraction of the cost | – | Strategy + Execution |