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The Simplest Form Of Recurring Revenue Virtually Every Business Can Adopt
Recurring revenue makes your company more predictable, extends the lifetime value of a customer and ultimately makes your business more valuable. If you’re unsure how to create these automatic sales, a simple service contract can be the place to start. A service...
A Simple Guide to Developing A Brand Promise in the 21st Century
Your brand values are a promise. A brand value is a promise to deliver a product or service or both, that meets your customers expectations. Historically, marketeers were able to significantly influence brand perception. Take Guinness for example, they managed...
3 Ways To Re-Invent Yourself In A Crisis
Veterans refer to “the fog of war” to describe how difficult decision making can be when you’re on the battlefield with imperfect information. Sometimes the obvious answer in retrospect is not so apparent when you’re in the throes of a crisis. This is why we wanted to...
How To Market Your Way Out of A Recession (and turn £1k into £15k)
The news is inundated with the possibility of a recession, with some of the best sources in the world clear about its inevitability. While the thought of a recession instills panic in many, it’s a normal part of our economic cycle. (Most) Businesses Will Be Impacted...
COVID-19 Business Tips: What To Do In A Recession?
Covid-19 has the potential to be an exponential crisis. It is, from a government perspective, a brutal trade off between deaths and saving the economy. This is a situation like no other, and there is unprecedented uncertainty about what the future will look like and...
Difficult Times Require Good Cash Control
Please find a welcome addition to the blog section of the site. Paul Webb of FD Services has drafted some cash control tips you need to generate cash in these troubled times. You may prefer to listen to the podcast here. Difficult Times Require Good Cash...
6 Little Things that Make a Big Difference to the Value of your Company
As an online business expert, I understand that when it comes to selling your business, markets can be cruel. Get everything right, and you can successfully sell your business for a premium. Misjudge a couple of minor details and a buyer can walk, leaving you with...
Growth vs Value: Not All Revenue is Created Equally
Growth vs Value When you look ahead to next year, will your growth come from selling more to your existing customers or finding new customers for your existing products and services? The answer may have a profound impact on the value of your business. Value...
The Curator: How to Thrive as a Middleman
Bringing Value to a Company Being a middleman (or woman) has become risky business in bringing value to a company. When was the last time you used a travel agent? Agencies have largely become irrelevant given the rise of online travel booking companies. How about a...
Where to Start, When Growth Stops
Why would two companies in the same industry, with the same financial performance, command vastly different valuations? The answer often comes down to how much business growth is likely in the future. The problem is that a lot of successful businesses reach a point...