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Blog

Digital Marketing Masterclass: Part 6

Test and Measure When you’re doing online marketing, whether it be from an email through to PPC, SEO, social media, you’re in a position whereby you can track every step of the process. There’s some really good tools out there, things like HubSpot which track inbound...

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Digital Marketing Masterclass: Part 5

Data v Creative So, in this particular module I want to cover off why data is more important than creative. Now you’ll have an agency, or you’ll be in a networking group where people will talk about brand and they’ll talk about creative and they’ll talk about having...

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Digital Marketing Masterclass: Part 4

Consultative Working So this module covers a consultative approach. Now that could be internally, so you’ve got a team of people over every month, every fortnight, measuring progress in each of the areas as you try something – test and measure, test and measure, as we...

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Digital Marketing Masterclass: Part 3

Competitor Analysis This module covers competitive analysis. It’s very important because if you type in the name of your product or service online you will either be somewhere, or you will be nowhere. It’s very important you start to identify and look at the people...

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Digital Marketing Masterclass: Part 2

Gross Margin The first key methodology to address, or look at, is gross margin. When I did an MBA, you are given case study after case study after case study after case study, and you learn very quickly to get into the numbers, to look at the management accounts and...

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Digital Marketing Masterclass: Part 1

Introduction My name is Mike Raybone, I am Managing Director of AIM Internet and a Business Consultant in Birmingham. This is a series of videos to cover off some of the issues that small business owners face when looking to get involved in marketing or direct...

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Gross Margin in Small Businesses

Gross Margin in Small Businesses Gross margin is crucial, especially when it comes to small businesses. Through my many years in the industry I have learnt a lot about this subject, specifically from working with a number of clients. Here's my experience.   What...

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