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Blog
Starting Vs. Growing a Business
Most company founders are good at the first stages of entrepreneurship. But in the phases that follow, they may only be average. Just because you have a knack for starting companies, doesn’t necessarily mean that those skills translate well into growing a business....
3 Ways to Get Your Life Back During a Pandemic
How’s your workload these days? If the pandemic has forced you back into the weeds of your business, you’re not alone. Many owners are again doing tasks they haven’t done in years because they have had to lay off front-line staff or their employees have fallen ill or...
A Simple Guide to Developing A Brand Promise in the 21st Century
Your brand values are a promise. A brand value is a promise to deliver a product or service or both, that meets your customers expectations. Historically, marketeers were able to significantly influence brand perception. Take Guinness for example, they managed...
How To Market Your Way Out of A Recession (and turn £1k into £15k)
The news is inundated with the possibility of a recession, with some of the best sources in the world clear about its inevitability. While the thought of a recession instills panic in many, it’s a normal part of our economic cycle. (Most) Businesses Will Be Impacted...
8 Steps For Turning A Service Into A Product
Service vs Product Does your business offer a service or a product that you differentiate through a higher level of service? If so, you're probably disproportionately impacted by the economic disruption caused by the coronavirus pandemic. Consumers are cutting back on...
The Hidden Goal of the Smartest Business Owners
What are your business goals for the year? If you’re like most owners, you have a profit goal you want to hit. You may also have a top line revenue number that’s important to you. While those goals are important, there is another objective that may have an even bigger...
The Simplest Form Of Recurring Revenue Virtually Every Business Can Adopt
Recurring revenue makes your company more predictable, extends the lifetime value of a customer and ultimately makes your business more valuable. If you’re unsure how to create these automatic sales, a simple service contract can be the place to start. A service...
3 Ways To Re-Invent Yourself In A Crisis
Veterans refer to “the fog of war” to describe how difficult decision making can be when you’re on the battlefield with imperfect information. Sometimes the obvious answer in retrospect is not so apparent when you’re in the throes of a crisis. This is why we wanted to...
COVID-19 Business Tips: What To Do In A Recession?
Covid-19 has the potential to be an exponential crisis. It is, from a government perspective, a brutal trade off between deaths and saving the economy. This is a situation like no other, and there is unprecedented uncertainty about what the future will look like and...
Difficult Times Require Good Cash Control
Please find a welcome addition to the blog section of the site. Paul Webb of FD Services has drafted some cash control tips you need to generate cash in these troubled times. You may prefer to listen to the podcast here. Difficult Times Require Good Cash...