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Organizations worldwide have had to endure a big hit because of the flare-up of COVID-19. Since then, people have changed the way they shop. In-store shopping, at this point, is an inclination. Purchasers are effectively shopping on the web, and numerous organizations...

2021 is the new 2020! If you don't go along now, you'll be left behind! Trends as far as the eye can see, innovations as far as your feet can carry and mobiles until the battery glows. Slowly we should ask ourselves what marketing predictions we will leave behind for...

Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried. Earlier this month, Google announced that it would not build or use alternate identifiers to track users for advertising purposes. Instead, the...

Tired of low views on your videos? Wondering how to create videos people share? In this article, you’ll discover a four-step system for creating videos people will click on, watch, and share. To learn how to induce people to watch and share your video with their...

Week in charts The coming consumer boom The future of shopping • Covid risk • American democracy • Britain’s royal ructions CONSUMERS IN THE rich world are sitting on piles of pandemic savings. In America a big chunk of that is held by poor households, who are likely...

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Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give...

New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. They’ve been called user, buyer, marketing, and customer personas. Whatever you call them, new approaches to creating...

Whether you’re just starting out or are an old pro, who doesn’t want to be a more successful entrepreneur? Owning a business gives you a sense of freedom and empowerment. You can build things and watch them grow. Entrepreneurs make decisions for themselves, realize...

The biggest brands in the world understand one simple truth: Not all leads are created equal. Having the ability to find and convert high-quality leads is what keeps these brands successful. The best and brightest aren’t just focused on volume; they want to sell to...