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Our 50 Best Marketing Tips for 2022 – in Every Category
Call me biased (I'm the editor) but the WordStream blog is, well, pretty good. We share content on digital marketing that readers can't get anywhere else - and a lot of it. Like 381,600-ish word's worth of it this year. This, I found, equates to reading the first...
Are PPC Ads Counting Google Organic Backlinks?
Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page SEO, specifically by gaining organic backlinks. Meanwhile, paid search results depend on the...
How To Increase Conversion Rates By Maximizing Search Intent
A high conversion rate is crucial to the success of your business. If you’re focused on content marketing, you need to get user intent right. When your content aligns with user intent, you’ll get more clicks from Google, people will stay longer on your page, and fewer...
23 Low Budget Online Marketing Strategies for Small Businesses
If you're reading this, I assume you’ve heard of the Internet. Most people have. At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. That’s a lot of people! The user base is steadily growing. That’s why eMarketer...
The New Google Business Profile: A Complete Guide for Local SEO
Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile. “Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My...
Get to Know Google Analytics 4: A Complete Guide
Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4. In October, Google announced the most significant change to Google Analytics ever: Google Analytics 4. There is a...