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Are PPC Ads Counting Google Organic Backlinks?

Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page SEO, specifically by gaining organic backlinks. Meanwhile, paid search results depend on the...

The New Google Business Profile: A Complete Guide for Local SEO

The New Google Business Profile: A Complete Guide for Local SEO

Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile. “Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My...

Get to Know Google Analytics 4: A Complete Guide

Get to Know Google Analytics 4: A Complete Guide

Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4. In October, Google announced the most significant change to Google Analytics ever: Google Analytics 4. There is a...

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