Think Different

Content Marketing

This is curated content from the best of the best blogs around IMHO, indispersed with a few of my own.

How to Run a Content Audit (2023 Update)

How to Run a Content Audit (2023 Update)

Starting a website content audit is one of the best steps you can take to improve your content marketing strategy. Compiling all of your assets in one place makes it much easier to see what needs improving and which assets are missing. It also makes it easier to prioritize and fix issues.

The Content Marketing Matrix

The Content Marketing Matrix

A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content marketing...

The Content Optimisation Matrix

The Content Optimisation Matrix

Let me tell you about a nifty tool called the Content Optimization Matrix that can help you improve your content marketing strategy. This tool categorizes your content into four quadrants based on their popularity and marketing effectiveness: Top Performers, High Potential, Consistent Performers, and Low Potential/Low Performance