You've likely heard the term “influencer” thrown around a lot the last few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. This is...
A Complete B2B SEO Strategy for 2021
Today you're going to see exactly how to execute a B2B SEO strategy in 2021. I’ve personally used the steps in this post to grow my B2B company’s website to over 357,576 search engine visitors per month. And in this...
19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)
If you perform a Google search for B2B marketing strategies, it's all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media,...
23 PR Tools for Monitoring & Managing Media Relations in 2021
There's nothing more valuable to a client than seeing his or her company's name appear in an article, news report, or blog post. This third-party credibility and the ability to gain the attention of decision-makers is...
Google’s John Mueller Answers If MUM Makes SEO Obsolete
How does SEO handle an algorithm that ranks content from multiple languages for questions composed of images and text? Google's John Mueller responded to a Reddit discussion about whether MUM will make SEO obsolete....
Technical SEO Audits: Tips For Successful Implementation
According to BrightEdge, 68 percent of all online experiences start with a search engine, and 53 percent of website traffic comes from organic search. Yet, only 0.78 percent of these searchers click results on the...
SEO news in May 2021
SEO news in May 2021: Google introduces a new language model This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to...
Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend. In an effort to make paid search and social media advertising accessible to businesses of all sizes,...
How to structure an effective marketing plan
What are the essential parts of a marketing plan template? A marketing plan is a strategic document that specifies your organization’s target markets, marketing objectives, programs and activities to achieve them,...
8 Google Ads Conversion Tracking Hang-Ups and How to Fix Them
Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page. This is to help you better understand the effectiveness, as well as...