How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It...
2021 – 2022 Digital Marketing Trends: 25 Practical Recommendations to Implement
Opportunities to Grow Business Across the Customer Lifecycle There is always a huge interest in digital marketing trends and innovation in marketing around the turn of each year. 2022 will be no different, in fact,...
What’s Next For SEO: 7 Predictions From Google
Google's Search Relations team makes predictions about the future of SEO. They get together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast. The team of Google’s John...
Why Is TikTok So Popular?
Not quite sure why TikTok so popular? Or what makes it different from other social media apps? Here are some answers. With one billion monthly active users, TikTok is in the upper echelon of social media apps. But why...
11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it's not cool to be spooked when you’re running a PPC account....
How to Solve the Marketing Reporting Conundrum Without Being a Magician
In a recent survey shared at SMX, C-Suite executives report sales and leads as top performance indicators for marketing teams. If sales and leads are what our leadership teams, whether internally or externally, care...
How to Increase B2B Sales 150% During a Slow Q4
It's Q4, and the pressure is on. You have three months left to hit your sales targets and end the year on a high note. The only problem? Your sales pipeline is dry. No one is signing up for your offers, and your...
How to Market Without Cookies
For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed...
The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
As consumers, we are inundated by targeted marketing campaigns all day, every day. But the thing is, there are marketing campaigns - promo codes, marketing emails, social posts, search ads, and more—and then there are...
What Fresh Content Really Means to Google (+How to Create It)
We commonly hear that having fresh content can help your SEO, but it’s not as common for us to see a breakdown of exactly what fresh content means and how important it is for ranking. So in this post, we’re going to...