At this point, it seems safe to say that the novel coronavirus represents one of the most significant business disruptions in the past several decades. Although a transition to remote work and e-commerce was already in progress, the pandemic moved that shift forward...
What does future-proof digital marketing training look like? When it comes to technology, “The ability of something to continue to be of value into the distant future and not become obsolete” seems pretty obvious. We can all recognize items that have...
Every business needs to have an online presence. Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. However, slapping together a website using a free platform, with themes and plugins, isn’t enough. To...
User experience (UX) is an essential element of website design and management, and it might impact more than you realize. What happens when someone lands on your website for the first time? Does it load quickly? Can they tell they’re in the right place? Is it easy to...
Get traffic. Build your list. Convert prospects. These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. Measuring and testing the...
Streamline your digital marketing strategy through omnichannel marketing planning Knowing where to start and how to structure a plan is often the most difficult part of planning, especially if you aren’t experienced in creating plans. You may already have one plan or...
